We are

Co-founding the next category leaders.

Eighty2® is a Category Studio partnering with visionary founders in co-creating consumer brands that redefine entire categories. These are our companies:

Our companies

Cuera®

Cuera® is a sports and apparel brand with roots in the emerging padel community. Offering contemporary clothing and accessories for on and off the court, Cuera strives to bring a modern ethos to the sport and lifestyle surrounding padel. By striking the balance between durability and aesthetics with inspiration from the sport’s athleisure culture, Cuera’s collections take both high levels of comfort as well as performance into consideration.

Eighty2 co-founded Cuera® together with Tabitha and Ulrik who brought their fashion experience to the table. Riding the padel megatrend wave, Cuera launched in Q4 2022 bringing a dress code and uniform to the game.

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Cuera®

Cuera® is a sports and apparel brand with roots in the emerging padel community. Offering contemporary clothing and accessories for on and off the court, Cuera strives to bring a modern ethos to the sport and lifestyle surrounding padel. By striking the balance between durability and aesthetics with inspiration from the sport’s athleisure culture, Cuera’s collections take both high levels of comfort as well as performance into consideration.

Eighty2 co-founded Cuera® together with Tabitha and Ulrik who brought their fashion experience to the table. Riding the padel megatrend wave, Cuera launched in Q4 2022 bringing a dress code and uniform to the game.

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Åbenlyst / Obvious

Åbenlyst was founded to make owning a charging box for hybrid and electric vehicles easier and more flexible. Åbenlyst takes their customers by the hand and delivers and installs a smart and aesthetic EV charger on a subscription incl. service, support, and a full warranty. With founders with extensive experience in electrical engineering and scaling businesses and software, Åbenlyst supports their customers with a concept to match the future demands of EV chargers.

Eighty2 invested in Åbenlyst supporting founders Anders and Simon with their vision to become category king within EV charging subscriptions in Scandinavia. Further developing on the foundation Anders and Simon made, Eighty2 is proud to take part in the Åbenlyst journey.

Åbenlyst / Obvious

Åbenlyst was founded to make owning a charging box for hybrid and electric vehicles easier and more flexible. Åbenlyst takes their customers by the hand and delivers and installs a smart and aesthetic EV charger on a subscription incl. service, support, and a full warranty. With founders with extensive experience in electrical engineering and scaling businesses and software, Åbenlyst supports their customers with a concept to match the future demands of EV chargers.

Eighty2 invested in Åbenlyst supporting founders Anders and Simon with their vision to become category leaders within EV charging subscriptions in Scandinavia. Further developing on the foundation Anders and Simon made, Eighty2 is proud to take part in the Åbenlyst journey.

OW

The intention of OW is to grant access to ethereal and versatile pieces. Whether you are at the club or lounging at home, these contemporary styles will make your body stand out in the best way. Every material is carefully curated around the subtle influence of Scandinavian soft minimalism, as well as a general love for how contrasting fabrics complement each other.

Eighty2 invested early in OW believing in Sonja's skills and vision as OW's Head of Design. Together with Eighty2, OW has penetrated the US market with a brand that demands attention as well as respect.

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OW

The intention of OW is to grant access to ethereal and versatile pieces. Whether you are at the club or lounging at home, these contemporary styles will make your body stand out in the best way. Every material is carefully curated around the subtle influence of Scandinavian soft minimalism, as well as a general love for how contrasting fabrics complement each other.

Eighty2 invested early in OW believing in Sonja's skills and vision as OW's Head of Design. Together with Eighty2, OW has penetrated the US market with a brand that demands attention as well as respect.

Our companies

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About

Eighty2® is a Category Studio. We work with co-founders that have the potential to dominate their respective category and become leaders in their markets. We seek businesses that have a clear path to growth and profitability, with strong management teams and a proven track record of execution. We access our portfolio companies to our resources and expertise within management, HR, marketing, creative direction, analytics and tech to help them achieve their growth objectives. We believe that our expertise, combined with our commitment to creating category leaders, makes us an ideal partner for co-founders.

Team

Thomas Bay

General Partner

Industries: Fashion, Tech
Previously worked for/with: Bestseller, Lunar
Field of expertise: eCommerce, Marketing, Branding, Human Resources, Recruitment

Jacob Harpøth Hansen

Head of Tech

Industries: Consulting, Tech
Previously worked for/with: It-Minds, Lunar, Female Invest
Field of expertise: Tech, Data, Analytics, App Development, Coding, eCommerce

Rickey Lindberg

Head of Creative

Industries: Consulting, Lifestyle, Fashion
Previously worked for/with: Rains, Nohrlund
Field of expertise: Strategic Design, Branding, Creative Direction, Marketing, Concept Development

Studio

Eighty2 A/S
M.P. Bruuns Gade 46, st. th
8000 Aarhus C

Denmark

Business

(+45) 7196 1982
info@eighty2.com


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© 2023 Eighty2 A/S

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